Ella Siyu Wang Portfolio

Selected works

idea worth exploring ↓

Fan-created builds that give existing LEGO sets new ways to play

LEGO Build+ Pilot

Innovation Strategy

Turned catalog complexity into product priorities

Turned catalog complexity into product priorities

BrickLink Catalog Contribution

Service Design

Improving an internal music release tool through UX and adoption support

Improving an internal music release tool through UX and adoption support

UMG ALPHA

UX Research

Change Adoption

Designed a gamified experience to make kids' content more engaging

Kids' Summer Campaign

Product Design

Seamless cross-device control experience

Lenovo Smart Connect

UX Design

UX Writing

What I Do

Research & Strategy

User interviews

Competitive research

Synthesis & insight development

Product strategy

Usability testing

Product & UX Design

Wireframe

Prototyping

UI design

User flows

Interaction design

Service Design

Service blueprint

Journey mapping

Stakeholder workshops

Systems thinking

Research & Strategy

User interviews

Competitive research

Synthesis & insight development

Product strategy

Usability testing

Product & UX Design

Wireframe

Prototyping

UI design

User flows

Interaction design

Service Design

Service blueprint

Journey mapping

Stakeholder workshops

Systems thinking

Check out my resume

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Hi, I'm Ella, a

I work across the full experience - understanding the moments where people hesitate, struggle, or feel unsure, to turn what doesn’t quite land into informed & actionable direction.

I work across the full experience - understanding the moments where people hesitate, struggle, or feel unsure, to turn what doesn’t quite land into informed & actionable direction.

Selected works

LEGO Build+ Pilot

LEGO Build+ Pilot

BrickLink Catalog Contribution

BrickLink Catalog Contribution

UMG ALPHA

UMG ALPHA

Kids' Summer Campaign

Kids' Summer Campaign

Lenovo Smart Connect

Lenovo Smart Connect

What I Do